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As we step into a new year, it’s the perfect time to talk about something that sounds simple, but quietly reshapes our businesses from the inside out: boundaries.
This year, my word is “boundaries.”
Not hustle, not motivation, not some untested strategy. Real, lived boundaries. Because honest truth? Boundaries are often the missing piece between growing intentionally and actually sustaining your success.
Let’s just say: this isn’t about “New Year, New Me” energy. I’ve never been able to keep up with that.
What does feel real at the start of the year is the urge to pause and notice: What worked? What felt heavy? What did you say was “just for now,” but ran on too long?
Here’s what became clear as I closed out 2025:
Intentional decisions, without real boundaries, still led to burnout.
Last year, “intentional” was my guiding word. It worked (at least, I thought it did). I made thoughtful decisions with work, travel, podcasting, coaching, family—managing each piece with care.
But where I fell short wasn’t with intention. It was with capacity awareness. I’d add meaningful commitments, one after another, without pausing or leaving space to breathe, let alone recalibrate.
Each month, each new “yes,” looked fine in isolation… until I realized the total load. That’s when everything started to blur, and boundaries disappeared.
Life stepped in early last year. Our dog Millie, the heart of our family, got sick unexpectedly. Suddenly, I moved my office to the kitchen table to care for her, telling myself it was a temporary, practical move.
But what actually happened is, slowly, all my work-life boundaries dissolved. My family saw me working all day, every day, because my work was literally in the middle of our home. My laptop was always there; my brain was always “on.”
Millie got sicker and eventually lost her fight in March. I stayed at the kitchen table, first to grieve, then to watch a new puppy, Darby. Weeks became months. At some point, my situation, the unusual, the “just for now”, became the new normal. And nobody, including me, had any sense of where work stopped and family life started.
My husband finally said: “All we see you do is work.” He wasn’t accusing, he was just noticing. It hit me hard, but not defensively.
It was information. And it became clear:
I didn’t lose control of my schedule overnight. I’d slowly loosened my boundaries, over and over, in ways that seemed reasonable in the moment but were incredibly costly over time.
Once I moved my office back, I realized boundaries aren’t about working less hours or striving for “balance.”
Boundaries are about deciding where your work belongs, physically, mentally, logistically, and where it absolutely doesn’t.
You haven’t lost control overnight. You let things slide bit by bit, until the old boundaries are long gone.
There’s research (see: Dr. Katie Milkman) on “fresh start moments.” These are natural pauses, like New Year’s, birthdays, or life shifts, when we’re more open to changing something meaningful.
You don’t need to overhaul everything or write a to-do list with 20 action items.
The power move? Find just one boundary you wish you had last year. Not just your wins, not the highlight reel, but those moments you thought, “I cannot keep doing this.”
Is it being too available? That client who pings you 24/7?
Scope creep, taking on “just a little bit extra” because you can, or because you don’t want to say no?
Managing too many projects (because they all seemed exciting at the time)?
Pick one boundary where you feel the most friction, right now.
When you spot your #1 boundary, it quickly shows you where others are missing:
Boundaries, in a business, aren’t single-use. They connect and build on each other. Start with one, and let that help you see the next.
Client Work Capacity:
This is tough for me. I like saying yes. I live in a small community. I value my relationships with contractors, architects, and clients. I don’t want to miss out, or say no to repeat clients. But this year, I’m slowing down on the front end, being honest about how long things actually take, building waitlists, and checking in as capacity shifts.
Newsletter:
Moving from two emails a week to one. Not because I’m cutting back, but because I want everything you need in one clear Friday email, no scatter, no hunting for links.
My Team:
I hired Nicole, my assistant, and, honestly, should have done it sooner. But my real work is letting go and actually delegating the follow-ups, logistics, and inbox management. Boundaries can make delegation possible, even if it’s not your strong suit.
You’ll feel friction when you set boundaries. Sometimes with clients, sometimes with family, and a lot of times with yourself.
You’ll want to over-explain, to soften, to go back to “how it used to be, just this once.” (Let me tell you: I’m famous for saying yes to small “friend” jobs just to avoid awkwardness.)
Remember:
When you get that urge to drop your boundary, the discomfort is actually telling you you’re doing it right. Boundaries are there to protect you, the you who wants a business and life that actually fit.
You don’t need to fix everything at once, or set up a mile long checklist.
Start with that one, most needed boundary. Let it become normal. Let yourself get good at defending it, then look for what else needs a support around it.
Boundaries aren’t always big, dramatic moments. Sometimes it’s just a clearer contract, or one sentence added to your welcome packet. Sometimes it’s switching workspaces. The small ones build up.
If you see boundaries as restrictions, I challenge you to try them. They’re what actually make this business possible long-term.
Like this Episode?
Be sure to check out Episode #134: Practicing What I Preach: Why I Turned Down 2 Recent Jobs
Be sure to check out Episode #259: Building a Business That Fits Your Life: My 2026 Plan
Be sure to check out Episode #120: Designer’s Questions Answered – How to Protect Boundaries, Designs & Other Critical Jobsite Questions
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